A lighthouse on a sea stack below high cliffs at dusk, its beam out over a heavy sea
Hook and ReelBook a session with Chris

See your market clearly. Be seen in it.

Hook and Reel is a growth, AI and data agency for companies that need to be found, understood and chosen.

What we do

Most buyers choose a shortlist before they ever make contact. They ask an AI, scan a search page, judge a website. Hook and Reel makes sure you are on that shortlist, and builds the data that shows your team who to call next.

At a glance

Hook and Reel, in plain numbers.

  • 4

    service lines, one team: websites, AI search, search intelligence and data pipelines.

  • [CLIENT TO SUPPLY: headline client result, with its source]

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  • [CLIENT TO SUPPLY: photograph of Chris Putnam]

  • 1

    conversation to start: every engagement begins with Chris Putnam, our founder.

Services

Four ways in.

  1. 01

    Get found by AI

    Be the answer when buyers ask ChatGPT, Perplexity or Google who to hire.

    AI SEO
  2. 02

    Rebuild the site

    A site that holds the first meeting for you, before anyone picks up the phone.

    Websites
  3. 03

    Make ad spend accountable

    Google Ads read like a P&L: every dollar traced to a lead, a deal or a cut.

    Search Intelligence
  4. 04

    Turn data into deals

    Public records, vendor lists and your CRM, joined and cleaned so your team calls the right accounts.

    Data Pipelines

Featured work

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  1. 01 The problem

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  2. 02 What we built

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  3. 03 The outcome

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How we work

From a free check to a system that runs.

  1. 01

    Free check

    We look at how you are found today: search, AI answers, ads and data. You keep the read either way.

  2. 02

    Signal Audit

    A focused deep dive on one problem that ends in a working demo on your own data, not a slide deck.

  3. 03

    Build

    We build what the audit proved: the site, the search programme or the pipeline.

  4. 04

    Run

    We operate it with you and report in numbers your team already uses.

In our clients' words

Our clients answer to boards and balance sheets.

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Start here

Two ways to begin.